First off I will say this was a pretty interesting design session, because I actually designed the entire package while sick with the flu. Since I was sick I would work on the design for an hour or two, then sleep for an hour or two. The process went like that for pretty much the whole design.
I have considered doing this with all my future designs as well....not the whole getting sick and designing because that was just miserable, but making sure that I take time away from the design every few hours. Doing something else between design sessions can help me come back and look at the design from a different perspective. I know I might not always have time to use this design style, but I think it can be beneficial.
Okay now lets talk about spring preview, I was really excited to do spring preview because I was able to use bright colors in my design. When I think spring I think bright and sunny almost more then summer. For my cover I wanted to have a scene that was easy and light and had nice colors. I went with the font that I used because it reminded me of vines and vegetation growing. Since spring is when everything comes back to life I thought it worked perfectly. I used the yellow for the headline because it added some brightness to the cover. Since the color is so bright I had to run the cover headline large so you wouldn't have trouble reading it. Then of course what kind of spring would it be if there wasn't any rain. I think that by adding the rain it made the headline pop a little more and gave the whole cover a little bit of texture.
Spring Preview Cover:
I also added the umbrella as just something solid that wasn't bright and colorful and it is also another iconic image of the spring.
For my splash page and spread I came up with the idea of "shredding layers for the spring." I basically got the idea from thinking about how as the spring starts and goes on you just take off layer after layer of clothes until summer is here and we are all wearing shorts, tank tops and sandals. I originally wanted to have a border that ran throughout the entire spread that had a guy and girl walking across the top of the pages leaving a trail of sweaters, jackets and pants. I didn't know if that would be considered to risky for Vox magazine and I couldn't figure out how to execute the idea.
I had a splash page the was a giant pile of sweaters and coats and then just stacked the headline, dek and things that would be featured in the spread on top of it. I also added the foil sticker to let people know that this was the Spring Preview since I renamed the spread.
Spring Preview Splash:
When it came to my actually spread I wanted to reflect the cover slightly and have the grass and the blue of the sky. I lost the rain, but added a tree that would become fuller as the months changed. It would represent the life coming back to the trees as spring went on. Eventually the last month headline would have a tree that was in full bloom.
For the markers I used icons that had items of clothing that would be worn during spring. Now that I look at them they are more summer than spring, but I guess I was just excited for the warm weather. I also chose to in close them in circles of bright colors to just brighten the page as much as I could.
I think my spread is my favorite part of my spring preview package. I just like the color and the warm feeling that I get from it.
There are things that I would change about me pages if I was to redo them, but isn't that the curse of a designer. We are never completely satisfied with our designs. I look at my splash page now a few days after I finished it and can't help but see a pile of trash and not a pile of sweaters and coats.
Anyways this is my spring preview package and hope that if nothing else it makes to think of one thing you could use on your next spread.