Wednesday, February 1, 2012

Cant miss a five your old's interpretation of logos and

After looking at a couple of other people's blogs for this week I guess the "it" thing for this week is videos, so here is a video that I saw on the blog I am following for the semester. It was made by Adam Ladd who is an identity designer. He asked his five your old daughter to look at iconic brand marks from our generation and describe what they are or what company they are from. It is really interesting to see this fresh and innocent take on logos each one of us know so well.
You have to watch it to understand but I was completely blown away when he instantly new the GE logo.

I also was looking through a graphic design blog and came across the work of a 3-D graphic designer by the name of Chris Labrooy. Here is his website http://www.chrislabrooy.com/index.html. He made a bunch of typography for the New York Summer Streets festival. These are just a few of the things he has on his website but they are all amazing.



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2 comments:

  1. AndreaFebruary 6, 2012 at 1:27 PM

    That video was so cute! A chetah, a chetah, a chetah, ha! I think this really shows that a consumer-driven nation we have that even at such a young age we are bombarded with logos that become a part of our vocabulary. While he didn't know all of them, it was obvious that he could associate symbols with products, people and experiences.

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    1. Katie WoodFebruary 6, 2012 at 7:21 PM

      I think it is our instinct in this society to point out how symbols reflect our consumer driven society. That hippy flag comes to mind there they have replaced all the stars with recognizable logos. (Which I love by the way). However, as I was working on the icons for the Valentine Gift Guide this week and as I was watching this video, I couldn't help but wonder if icons and symbols are really important. With the digital era, icons seem more relevant than ever before, yet they were our original form of written communication. Symbols seem so simple, yet even a 5 year old can make presumptions based on them, so really I think they are incredibly important. Some are subliminal, like apparently the french fries made into a symbol or the cheetahs with their message of strength, but they are are reflections of how we understand and perceive the world. Ok, sorry if this is really stretching, but I am really starting to take symbols more seriously.

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